Are you an entrepreneur wondering how to use LinkedIn to market your business? Do you want to attract your ideal client so you can grow your business and ultimately make more sales?

If this sounds like you, keep reading because today you’ll learn how to use LinkedIn to reach your clients and customers so you can better promote your products and services. 

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LinkedIn is the place to be for professionals and job seekers. Let your LinkedIn profile help you find and land your dream job. Access your FREE LinkedIn mini course today!

LinkedIn now has almost 600 million users on it’s platform. Of those 600 million users, 61 million of them are senior level influencers and 40 million are in decision-making positions. This is why your business needs LinkedIn. 

So, let’s jump into my top 7 steps for growing your business on LinkedIn and attracting your ideal client or customer.  

Step 1 – Optimize your LinkedIn profile

If you’re profile is not top notch, chances are your clients and customers are either not going to find you on LinkedIn or be completely deterred when they view your profile. 

Before you start seeking new clients and customers you need to optimize your profile. There are 7 major profile sections that must be optimized for you to achieve success on the platform.

1. Your profile photo 
2. Your headline
3. Your summary
4. Your experience
5. Education and training
6. Skills and endorsements
7. Recommendations

Step 2 – Create a LinkedIn Page for your business

Your LinkedIn company page will tell others more about your business and the products and services your offer.

However, before you can create your LinkedIn business page, you need a personal LinkedIn account and you need to have verified your email address. 

LinkedIn does a great job walking you through this process. You’ll learn exactly how to create a company page on LinkedIn right here: https://www.linkedin.com/company/setup/new/.

LinkedIn lets you create a page for a small business (200 employees), a medium to large business (more than 200 employees), a showcase page associated with an existing page or an educational institution for schools and institutions.

Step 3 – Develop your 30-second pitch

Having a 30-second elevator pitch ready will give you more confidence when you’re talking to others on LinkedIn about your products and services. 

It’s the perfect way to quickly let others know what your expertise and qualifications are and how you can help them solve their problems. 

This is an essential resource and will save time and energy in the long run. 

I created video where I go into even more detail on how to create the perfect 30 second pitch. Take a look right here: How to write a short professional bio. 

Step 4 – Find your target audience on LinkedIn

Using the search tools available inside LinkedIn, you can easily find and target your perfect client. I want you to think of this step as the first step in building a new relationship.

Use LinkedIn’s filters to narrow in on the location and industry. Once you’ve found an ideal pool of individuals, send a personalized connection request.

Let them know how you might be able to help them. You’re not going to pitch any products or services. You’re simply inviting them to take part in some type of free content.

Consider sharing a link to a blog post or a video you recently created that might help them in their business.

You could also invite them onto your email list by sharing some sort of free offer or opt-in. Remember, you don’t want to spam them. Keep this message simple and use it to start a new relationship.

Step 5 – Use the newsfeed wisely

Now is the time to use your newsfeed to share updates about your business, make meaningful posts and interact with your network.

The main goal here is to share content that causes engagement and interest around who you are and what you have to offer.

You can choose to make posts from your personal LinkedIn account, or from your LinkedIn business page or both. I prefer to use my personal LinkedIn account to share content in my newsfeed. However that could change in the future.

When it comes to what to post in your newsfeed on LinkedIn, you can share inspirational content, such as a meaningful quote that might resonate with your network.

You can also introduce an article you recently published on your blog or if you’re like me and you publish consistently on YouTube, consider sharing your video or even a teaser to your video.

Think about what your audience wants to know and produce content specifically for them.

Another tidbit when it comes to the newsfeed on LinkedIn is to interact with others that also post content in the newsfeed. Like, comment and share their posts. Most likely they’ll offer you the same support to you.

Step 6 – Publish articles on LinkedIn

LinkedIn publisher is a terrific tool to share your knowledge and expertise about topics in your industry. You don’t need a fancy blog to start publishing content.

LinkedIn is the perfect platform for this. Start by focusing on areas you specialize in. For me, that would be resume writing, LinkedIn profile optimization and interview strategies.

Create meaningful content about these topics and put them in article form on LinkedIn.

If you do currently have a blog, take the content from your blog and repurpose it for LinkedIn publisher.

When it comes to sharing content on LinkedIn both posts and articles, I’m not going to tell you to make multiple posts a day. This waters down your content and decreases engagement.

I will tell you however to post three to five days a week in the news feed and share one article a week if you can manage it. If that schedule is too much for you, consider posting two to three days a week in the newsfeed and posting one article a month.

Step 7 – Create a pod

A pod is a group of individuals that support and interact with each other on LinkedIn.

For example, when one person makes a post or shares an article, each person in the pod likes, comments and shares that person’s content with their own network.

This type of engagement pushes your content out to more people and in turn increases your exposure.

The ideal size of a pod is generally no more than 20 people. You don’t want to spend all day liking, commenting and sharing other people’s content.

Everyone in the pod has to agree to only promote high quality content.

Develop a list of individuals in your industry or related industries to help drive business growth.

FREE LinkedIn Mini Course

LinkedIn is the place to be for professionals and job seekers. Let your LinkedIn profile help you find and land your dream job. Access your FREE LinkedIn mini course today!